Category: Industry Trends

INFLUENCER MARKETING AMIDST COVID-19

Our dining room tables have become our offices, our kitchens have become our favorite restaurants, we’re regulars at our Keurigs and our phones have become our main connection to the outside world. The digital landscape has shifted drastically since the…

COVID-19 CONSIDERATIONS FOR SHAPING YOUR SOCIAL MEDIA STRATEGY

The past two months have certainly been a wild ride. At BPR, we’ve handled our fair share of crises over the past decade, but never have we seen the news cycle and the general climate of the world change as…

WE’LL TRAVEL AGAIN SOON. HERE’S HOW.

It’s no surprise that the travel and tourism industry has seen a direct impact as a result of COVID-19. As travelers are staying at home, plenty are still reminiscing over their most recent trip, whether it be wine tasting in…

HOW COVID HAS CHANGED THE MEDIA LANDSCAPE

Like many industries, it’s no surprise that media and publishing were hit hard by the Coronavirus pandemic, especially those that specialize in leisure topics such as travel and hospitality. When the news struck, while so many readers couldn’t tear their…

WHY PR IS NOW MORE IMPORTANT THAN EVER

While nearly every industry was abruptly dropped into uncharted waters this year, COVID-19 has had a profound effect on the hospitality and tourism industry. While there are still unknowns ahead, and consumers – especially those who, before, found themselves traveling…

STAYING SOCIAL – HOW COVID-19 HAS AFFECTED SOCIAL MEDIA CONTENT AND CONSUMPTION

If it seems like you’re spending more time scrolling through social media lately, you’re not alone. TechCrunch reports that Facebook and Instagram use spiked by more than 40 percent in mid-March, as users turned to their online communities for ways…