Category: Industry Trends

HOW COVID HAS CHANGED THE MEDIA LANDSCAPE

Like many industries, it’s no surprise that media and publishing were hit hard by the Coronavirus pandemic, especially those that specialize in leisure topics such as travel and hospitality. When the news struck, while so many readers couldn’t tear their…

WHY PR IS NOW MORE IMPORTANT THAN EVER

While nearly every industry was abruptly dropped into uncharted waters this year, COVID-19 has had a profound effect on the hospitality and tourism industry. While there are still unknowns ahead, and consumers – especially those who, before, found themselves traveling…

STAYING SOCIAL – HOW COVID-19 HAS AFFECTED SOCIAL MEDIA CONTENT AND CONSUMPTION

If it seems like you’re spending more time scrolling through social media lately, you’re not alone. TechCrunch reports that Facebook and Instagram use spiked by more than 40 percent in mid-March, as users turned to their online communities for ways…

WANT TO STAND OUT AS AN INFLUENCER? READ THIS.

In the influencer-saturated space today’s marketers, advertisers and PR professionals play in, it’s more important than ever for influencers to find a way to stand out from the crowd. With a spectrum of statuses ranging from micro- to mega-influencer, essentially…

ICYMI: COLORADO GOVERNOR’S TOURISM CONFERENCE 2019

Recently, B Public Relations team members came together with other industry leaders at the Colorado Governor’s Tourism Conference to engage and discuss key factors impacting the Colorado tourism industry today, tomorrow and beyond. Below, we’ve outlined a few key takeaways…

LIFE AFTER THE FACEBOOK APOCALYPSE: KEY LEARNINGS FROM SOCIAL MEDIA MARKETING WORLD

BPR’s social and digital media team recently ventured to San Diego to join nearly 4,500 other content marketing and data-analysis professionals at Social Media Marketing World, a three-day conference focusing on the past, present and future of social media. Offering…