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Raising the Bar on Zero Proof

The sober curious movement has generated rising demand for craft mocktails and specialty zero proof spirits. Sometimes, you just want a fancy drink without the extra booze. At BPR, we’re seeing clients investing in upping their NA offerings as their customers demand offerings

The {B}riefing: August 2026

As summer winds down, the biggest hospitality and digital trends point toward one thing: people are becoming more intentional with how they spend their time, money and attention. Travelers are

The {B}riefing: July 2026

From pickle-flavored everything and “plop vacations” to Instagram’s long-awaited grid rearranging feature, July has brought no shortage of interesting developments across hospitality trends and digital marketing. As traveler behaviors continue

Summer Fridays Travel Ideas

Ah, Summer Fridays. A few extra hours to pack up the car or grab an early flight and get a head start on weekend travels. Below are our favorite recommendations

The {B}riefing: June 2026

Cruises are cool again. Travelers are craving shorter, lower-stress getaways. Social media is becoming a search engine. And Instagram just keeps finding new ways to reinvent itself. As consumer expectations

Sundance Comes to Colorado

While it might be the start of summer, we’re already counting down to the Sundance Film Festival’s Boulder, Colorado, debut this Jan. 21-31. With official venues being revealed, hotels in