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The {B}riefing: October 2026

AI is changing more than how we search for our next getaway. It’s increasingly shaping how we book hotels, snag coveted restaurant reservations and discover new experiences. Meanwhile, fall travel

The {B}riefing: September 2026

As fall settles in, travelers and consumers are becoming increasingly intentional about where they go, what they spend money on and how they spend their time. Shorter getaways and nostalgia-fueled

Raising the Bar on Zero Proof

The sober curious movement has generated rising demand for craft mocktails and specialty zero proof spirits. Sometimes, you just want a fancy drink without the extra booze. At BPR, we’re seeing clients investing in upping their NA offerings as their customers demand offerings

The {B}riefing: August 2026

As summer winds down, the biggest hospitality and digital trends point toward one thing: people are becoming more intentional with how they spend their time, money and attention. Travelers are

The {B}riefing: July 2026

From pickle-flavored everything and “plop vacations” to Instagram’s long-awaited grid rearranging feature, July has brought no shortage of interesting developments across hospitality trends and digital marketing. As traveler behaviors continue

Summer Fridays Travel Ideas

Ah, Summer Fridays. A few extra hours to pack up the car or grab an early flight and get a head start on weekend travels. Below are our favorite recommendations