Category: Industry Trends

Raising the Bar on Zero Proof

The sober curious movement has generated rising demand for craft mocktails and specialty zero proof spirits. Sometimes, you just want a fancy drink without the extra booze. At BPR, we’re seeing clients investing in upping their NA offerings as their customers demand offerings that match the caliber, and cost, of their overall dining experiences. Here are…

The {B}riefing: August 2026

As summer winds down, the biggest hospitality and digital trends point toward one thing: people are becoming more intentional with how they spend their time, money and attention. Travelers are prioritizing meaningful experiences over packed itineraries, luxury is increasingly defined…

The {B}riefing: July 2026

From pickle-flavored everything and “plop vacations” to Instagram’s long-awaited grid rearranging feature, July has brought no shortage of interesting developments across hospitality trends and digital marketing. As traveler behaviors continue to evolve and platforms race to roll out new AI-powered…

The {B}riefing: June 2026

Cruises are cool again. Travelers are craving shorter, lower-stress getaways. Social media is becoming a search engine. And Instagram just keeps finding new ways to reinvent itself. As consumer expectations continue to evolve, we’re keeping a close eye on the…

The {B}riefing: May 2026

Each month, we’re tracking the ideas, behaviors and platform shifts shaping the future of hospitality, travel and digital marketing. From evolving dining habits and emerging beverage trends to the latest in social media and AI-driven tools, these updates are designed…

The {B}riefing: April 2026

The hospitality landscape is shifting once again, and this time, it’s being shaped as much by consumer behavior as it is by cultural and digital evolution. From “deadzoning” escapes and rage-fueled travel bookings to the rise of phone-free dining and…