For years, marketing operated in silos consisting of PR, advertising and creative. Agencies specialized in these services and worked together either when directed or if there was crossover for a deliverable. This era was marked by advertising campaigns centered around...
In recent years, SEO, or search engine optimization, has quickly advanced to become one of the most effective tools for businesses. The latest report from Search Engine Land predicts a continuing rapid growth for SEO within the realm of digital marketing. Public...