Capabilities

Capabilities

When it comes to PR agencies, size does matter.

It’s always better to be a big client in a small agency, than a small client in a big agency. At BPRSM, our boutique team of expert publicists and hospitality industry professionals is passionate about – and personally dedicated to building – each and every brand we represent. Our campaigns are strategic and proactive; we’ll capitalize on the unique narrative of your brand, and ensure you’re everywhere you need to be to impact your bottom line.

We’re not a firm that offers everything, but doesn’t specialize in anything; we only offer services within the areas we are experts, and know we will make you shine. For everything else, we work with trusted partners, also experts in their fields.

Our capabilities include:

Media Relations

  • Strategy
  • Brand audit & messaging development
  • Publicity: Print, broadcast & online media
  • Copywriting: Press kits, advertorials, marketing collateral, bylines
  • Key market media tours
  • Press trips & media hosting
  • Media training
  • Crisis communication
  • Promotions and package development
  • Hotel/resort openings & renovations
  • New restaurant launches
  • Event/festival awareness
  • Event planning & execution
  • Monitoring, placement clipping & reporting
  • Photography library management

Social & Digital Media

  • Channel audit & strategy
  • Comp set analysis & reporting
  • Content creation & curation
  • Custom food, beverage & lifestyle photography
  • Email marketing
  • Community management, engagement & channel growth
  • Social media advertising/paid promotion via strategic audience targeting
  • Website development
  • Consumer review responses & platform management
  • Blog writing
  • Website copywriting & management
  • URL and conversion tracking
  • Social media style guides & brand identity

Influencers & Strategic Partnerships

  • Macro & micro influencer marketing
  • Contract & image usage negotiation
  • Influencer marketing events & takeovers
  • Paid & organic influencer partnerships
  • Adherence to FTC regulations
  • Influencer coverage monitoring & comprehensive reporting
  • Branded partnerships & giveaways
  • CSR & philanthropic requests management
  • Awards & event submissions
  • Strategic partnerships & influencer relations/events
  • Speaking engagements/thought leadership