In 2017, influencer marketing grew by 198 percent: more than 1.5 million Instagram posts were tagged with #ad last year, according to social intelligence platform Klear. Influencer marketing is growing at a rapid rate, but if you don’t work with influencers every...
For years, marketing operated in silos consisting of PR, advertising and creative. Agencies specialized in these services and worked together either when directed or if there was crossover for a deliverable. This era was marked by advertising campaigns centered around...