B Public Relations
Services
When it comes to PR Agencies
Size Does Matter
It’s always better to be a big client in a small agency, than a small client in a big agency. At BPR™, our boutique team of expert publicists and hospitality industry professionals is passionate about – and personally dedicated to building – each and every brand we represent. Our campaigns are strategic and proactive; we’ll capitalize on the unique narrative of your brand, and ensure you’re everywhere you need to be to impact your bottom line.
We’re not a firm that offers everything, but doesn’t specialize in anything; we only offer services within the areas we are experts, and know we will make you shine. For everything else, we work with trusted partners, also experts in their fields.
Services
Media Relations
We leverage our decades-strong relationships with media contacts locally, regionally, nationally and beyond to strategically reach your target customers in print, online and broadcast outlets. Our team of former and current journalists and career culinary and hospitality professionals knows how to reach our peers in the media, as well as how to leverage a creative mix of tactics – including media missions, activations and events, creative ideation, press kit development and more – to strategically package a story for each client’s specific brand.
Influencers & Strategic Partnerships
As today’s consumers turn to influencers – who have worked to build trust, authenticity and connection with their audiences – to inform purchasing decisions and brand loyalty, our team understands how these creators can be powerful client allies. We tap into our robust network to help our clients collaborate with influencers by vetting audiences, as well as managing contracts, deliverables and reporting, to ensure the strongest ROI possible. Our team also identifies partnerships, event opportunities and more that strategically align with our clients’ brands, then brings the relationships to fruition to reach even more potential consumers.
Brand Engagement
Creating 360 emotional connections between you and your guests. Brand engagement extends beyond the integrated disciplines of traditional PR, social media, influencers and partnerships.
We can help you develop your brand and create cohesive brand positioning & omnichannel marketing strategy to propel your business forward and create long lasting emotional affinity with your guests – and future customers.
Social & Digital Media
Our dedicated team of social media experts understands the constant evolution of online platforms and follows the shifting algorithms, restrictions, trends and changes in consumer behavior associated with each to ensure our clients are able to most effectively reach potential customers via each. Taking a wholistic marketing approach, we help our clients define their online messaging, voice, aesthetic and purpose, then seamlessly implement strategies to ensure results.