Month: August 2026

Raising the Bar on Zero Proof

The sober curious movement has generated rising demand for craft mocktails and specialty zero proof spirits. Sometimes, you just want a fancy drink without the extra booze. At BPR, we’re seeing clients investing in upping their NA offerings as their customers demand offerings that match the caliber, and cost, of their overall dining experiences. Here are…

The {B}riefing: August 2026

As summer winds down, the biggest hospitality and digital trends point toward one thing: people are becoming more intentional with how they spend their time, money and attention. Travelers are prioritizing meaningful experiences over packed itineraries, luxury is increasingly defined…