by Merideth H | May 3, 2018 | Work
ICYMI, it’s been a busy week in the digital world. From finding love on Facebook via their new dating feature (sorry, Tinder) to Instagram testing a slew of new features, there’s no shortage of changes that will prompt yet another shift in social media strategy for...
by Merideth H | Apr 5, 2018 | Industry Trends, Work
BPR’s social and digital media team recently ventured to San Diego to join nearly 4,500 other content marketing and data-analysis professionals at Social Media Marketing World, a three-day conference focusing on the past, present and future of social media. Offering...
by Merideth H | Feb 27, 2018 | Work
In 2017, influencer marketing grew by 198 percent: more than 1.5 million Instagram posts were tagged with #ad last year, according to social intelligence platform Klear. Influencer marketing is growing at a rapid rate, but if you don’t work with influencers every...
by Merideth H | Oct 26, 2017 | #TeamB, General, Work
Unless you’re living under a rock, you’re probably familiar with the fires that recently swept through California’s wine country of Napa, Mendocino and Sonoma Counties – Including the area surrounding Sonoma Valley, one of BPR’s newest clients. Sonoma Valley is a...
by Merideth H | Jun 21, 2017 | General, Work
As our team and client-base continue to grow, so does our office! This spring, we moved from our lovely (but crowded) RiNo home, to the shiny new BPR headquarters in LoHi. While we miss the artsy, industrial vibe of the River North Arts District, we are elated to be...
by Merideth H | Apr 17, 2017 | Work
For years, marketing operated in silos consisting of PR, advertising and creative. Agencies specialized in these services and worked together either when directed or if there was crossover for a deliverable. This era was marked by advertising campaigns centered around...