Capabilities

Capabilities

When it comes to PR agencies, size does matter.

It’s always better to be a big client in a small agency, than a small client in a big agency. At BPRSM, our boutique team of expert publicists and hospitality industry professionals is passionate about – and dedicated to building – each and every brand we represent, without passing along large agency overhead in our fees. Our campaigns are strategic and proactive; we’ll capitalize on the unique narrative of your brand, and ensure you’re everywhere you need to be to impact your bottom line.

We’re not a firm that offers everything, but doesn’t specialize in anything; we only offer services within the areas we are experts, and know we will make you shine. For everything else, we work with trusted partners, also experts in their fields.

Our capabilities include:

Media Relations

  • Strategy
  • Publicity: Print, broadcast and online media
  • Media tours & events
  • Press trips & media hosting
  • Media training
  • Crisis communication
  • Copywriting: Press kits, advertorials, marketing collateral, bylines
  • Promotions and package development

Social & Digital Media

  • Strategy
  • Content creation, management & communication integration of platforms including Facebook, Twitter, Instagram, Pinterest, Google+, YouTube, Yelp, TripAdvisor, Urbanspoon, OpenTable, FourSquare and others
  • Social media advertising/paid promotion
  • Website development
  • Consumer review responses & platform management
  • Blog writing
  • Website copywriting/updates/management

Influencers & Strategic Partnerships

  • Newsletters
  • CSR and philanthropic requests management
  • Awards submissions
  • Strategic partnerships and influencer relations/events
  • Speaking opportunities